Developing innovative online marketing strategies is the key to success in the present era. It unleashes various opportunities for small businesses, even those with low-budget and human resources. Digital marketing is popularly becoming an important contributor in reaching out to potential customers no matter where the business is located. Unlike conventional marketing, its effective implementation is based on the deep understanding of market outlook and customer behavior integrated with the use of new-age technology tools, and methods.
Considering the capabilities of digital marketing, there is an increased need for adopting tools and methods that can result in the efficacy of marketing campaigns.