700 million internet users of which 400 million watch video daily. Over 400 gaming startups in India. 49 per cent estimated time spent on social media by internet users daily.
In 2012, Karnataka introduced its first animation, visual effects, gaming and comics (AVGC) policy, to encourage a sector that would go on to work on some big-ticket Hollywood movies. Think X-Men, Guardians of the Galaxy, and The Martian.
While the Covid-19 pandemic has hit the sector as well, there are hopes being nurtured for immediate growth once business returns to normal, but the government needs to step in and act fast for that, industry experts say.